The mobile app, Snapchat has taken social media by storm. In just four short years, Snapchat has finally surpassed Twitter in daily usage. Valued at $18 billion, Snapchat has over 150 million users who send 400 million photo “snaps” a day. With the growing usage of Snapchat, a lot of people and businesses have caught on to the marketing capability that Snapchat allows. With customers today, everyone wants everything instantly, and Snapchat allows that. Here are some of the ways that businesses and influencers can use Snapchat to market themselves.
Provide access to live events. Snapchat allows companies to show their followers events happening in real life. They can instant upload videos and photos of exclusive content to their story to show product launches and much more.
Provide exclusive content. Sometimes before a product or event launches, the company can show exclusive previews to give their followers a sneak peek. This in return builds hype and excitement for the final release. It also allows for a more personal connection between the company and their followers.
Contests and promotions. Companies can use Snapchat to host contests or promotions. For example, if a beverage company was releasing a new tropical drink, they could make a post saying for their followers to snap back their best drawing on Snapchat of a tropical beach. Then they choose the best drawing and the winner can win an exclusive prize. Companies also use it to post job listings for full-time and internship positions.
Behind the scenes access. People want things instantly and for things to be genuine. Snapchat allows for followers to get glimpses at behind the scene whether it is in the office of a company or little bits of a celebrity’s life at home. It intrigues people to see bits and pieces of what is not always being shown.
Partner with influencers. Celebrities and influencers will often partner with a brand that sponsors them and take over the sponsor’s Snapchat. They post photos and videos of them using the sponsored products to help promote them. Using a big name is a smart marketing tactic and with the use and quickness of Snapchat, it lets people see it all promptly.
Snapchat’s real-time ability can strengthen your connection with your followers. It can make an impact and help grow your brand’s point of view to your followers. Contact us today to discuss how we can fulfill your digital marketing needs.