As the world changes and COVID-19 persistently lingers, technology is making a larger appearance in everyone’s personal and work lives. Digital marketing, an industry that essentially lives on the internet, is necessary for businesses to survive through these changes. Currently, about 40% of Americans are working from home, spending ample amounts of time on the internet (with plenty of time for distractions). Here at Solstice Digital, we believe it is important for you, as our reader, to take advantage of these changes and stay up to date with your digital marketing needs. The following articles share a few trending topics in digital marketing, and how you can use them to your own benefit.
There is no argument that the current global pandemic has flipped businesses upside down. The uncertainty of these times should be taken as an opportunity to work on different aspects of your business that may have been overlooked in the past. This article highlights three tactics to help your company navigate through a new, more digital world.
Customer engagement is vital to the growth of a business. While most companies have some sort of digital marketing strategy, many of them are ineffective or could use a little bit of help. As mentioned in the article, it is important for companies to stop trying to deliver messages and begin delivering experiences. The article goes into detail about four different ways that companies can upgrade their digital marketing strategies and make them more successful.
Small businesses may stay away from digital marketing for a handful of reasons. This article talks about how it is important to dive head first into the digital marketing world in order to draw in more customers. Your customers are already online and looking for quick and easy access to a business like yours, and it is more than likely they will first stumble upon your competitors who do focus on digital marketing. Feel free to read the article for more information on why it is important for small businesses to invest time into digital marketing.
Not sure where to start your digital marketing journey? There are many different ways to learn digital marketing today. Following industry experts and reading blogs and videos is a great start, but there are some other options out there. Taking a digital marketing course can greatly heighten your understanding of the concept and can help you to grow your business. This article lists the top 5 digital marketing courses to take this year, and gives details about each one.
There are many benefits of digital marketing for small businesses, but this article lays them out and explains how digital marketing will really affect your business. Higher conversion rates, achieving more targeted customers, and higher revenues are a few of the reasons discussed in more detail in the article. If you are not totally convinced that digital marketing is right for your company, read this article to help change your mind.
Need help with improving your digital marketing content or interested in learning what Solstice Digital can do for you? Contact us today!