The Best of Digital Marketing From Around The Web 8/3/20

Out of all the industries in the world, digital marketing is one that is notorious for changing frequently. Trends in the industry tend to cater to the consumers’ wants and needs. Deciding what tools, tactics, and strategies are best for your business can become complicated, especially when considering the pros and cons between them all. We all feel overwhelmed, which is why this week we provide five articles that will help you gain more knowledge about digital marketing to help you become more successful in your business.

How Email Marketing Can Improve Your Content Promotion: A Quick Guide

People claim that email marketing is dead, but this is far from the truth. Email marketing continues to be one of the most effective channels for content promotions because it can help with content reach, engagement, and can impact more people. Read more to find out how email marketing can help you with content promotions.

Marketing Goes Mobile: The Secret To Successfully Connecting With Consumers

Mobile marketing is a multi-channel, digital marketing strategy that aims to reach the intended audience right from their mobile device. When a business is growing their marketing strategy, it must be mobile-first because if it doesn’t, it will most likely fail to capture the attention of customers. Customers are always on their phone, so dive in to see the top three points to consider when creating a mobile marketing plan for your business.

How To Create A Digital Marketing Plan In 2020

Are you ready to try something new, revamp your existing plan, or looking to save your business? Having a digital marketing plan is a great way to get in front of your target audience. It’s also important to make sure that your plan aligns with your marketing and sales team. Here is how you can create a digital marketing plan that calls attention to any obstructions in your process and assesses performance on a comprehensive scale.

Facebook Ads vs. Boosted Posts: What is the Difference?

Social media platforms are new, innovative, and rapidly growing. All social platforms, especially Facebook, are a key component of your digital marketing strategy.  Deciding between ads vs. boosted posts depends on your marketing goals. Facebook advertisements are targeted ad campaigns designed to help you meet your specific marketing objectives. A boosted post is a post that has been amplified to reach a larger audience. But which method is best for your business? Click the link to find out which one you should implement.

How To Set SMART Goals For Your Digital Marketing Strategy

Setting SMART goals is an effective tool that helps you create and achieve a goal that is carefully planned, clear, and trackable. SMART is an acronym that is defined as being: Specific, Measurable, Attainable, Relevant, and Time Based. This simple acronym can help you stay on track when you sit down and define goals for your digital marketing business or campaign. Read more to find how they can benefit your digital marketing strategy and how you can set SMART goals that will work for your business.

Need help with improving your digital marketing content or interested in learning what Solstice Digital can do for you? Contact us today!

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