Almost as exciting as the weekend, the Best of Digital Marketing from Around the Web is back! Another week of the experts at Robb Digital Marketing professional selection of the best blogs to read from this week. Check out the top five blogs of this week about how to write headlines, have long-term Facebook success, build a brand and generate sales on Instagram stories, solicit feedback, and build a persuasive web page.
If your headline is written strictly for search engines, your prospective customers might ignore them. It’s important to find a happy middle between SEO and clickbait headlines or both searchers and search engines. While SEO is essential for your website if you want to rank the content you create, it’s important to add catchwords that turn heads and get people to click. Changing one word in your SEO- optimized headline can turn it on its head. Check out this blog to learn more about how to write incredible headlines.
Eventually, even the best marketing gimmick stops being effective. People get used to them, stop clicking on them. The key to long-term success for conversion-driven digital marketers is to stop using gimmicks altogether. Facebook has a way of combating spam and is constantly tweaking to make sure the system is up to date. Therefore, you have to think like Facebook to beat the system. Learn how to drop the gimmicks and think like Facebook by visiting this blog.
Users want to engage with brands in a personal way. Instagram stands apart from all other platforms. Tools on Instagram, such as Instagram stores, make it easy for marketers to engage with users, create leads, and show potential users why your brand is relatable or interesting. How do you get the most out of Instagram stories? Read this guide to build your brand and convert leads and sales.
One of the best ways to grow an audience is by asking for feedback. Soliciting feedback will give people the feeling you are committed to the community and will also give you ideas on how to keep the audience engaged. However, it needs to be done the right way. Find out to solicit feedback by checking out this social media feedback checklist.
When it comes to online persuasion, you have to let your website do the talking. Fortunately, there are online persuasive tactics to close sales and improve your conversation rates. Many of these factors depend on the design of your website. Some design choices may be putting off visitors and hurting your conversions. Since you cannot directly speak with people who are visiting your website, you need to show them exactly why they should do something. Check out this blog for a guide to persuasive web design that will lead to conversions.
Want more professional advice? Contact us at Solstice Digital Agency today to help build your brand!