Happy Friday! This Friday, we are bringing you the best of digital marketing from around the web. From your favorite football teams and restaurant chains to the newest trends in artificial intelligence. Now is a great time to learn more about the stories and trends happening today in the digital marketing space.
Whether you’re a Minnesota Vikings fan or not, after reading this article, you can’t deny their global marketing strategy is ahead of the game. They are the very first team to run localized social media accounts in areas such as the U.K. and Germany, where their sport is most popular. Click to discover more about their targeting strategy.
Ever wonder what’s missing from your digital marketing strategy? It might be digital accessibility, the single most effective way to reach more customers, create engaging customer experiences, and inspire better brand loyalty. There are so many more benefits to integrating digital accessibility into your strategy. Read more to find out, and start reaping the benefits!
With the things Artificial Intelligence (AI) can achieve, AI can be a scary thought in the minds of most humans. But AI has become a common trend seen in today’s society. With the many different tools AI brings, and the demand it has seen, it has made its way into the digital marketing world. If you’re wondering how you as a marketer could be using AI, read more!
Digital marketing has come a long way over the past several years. As mentioned, tools such as AI and analytics are often used to improve digital marketing strategies. Another tool to surface the digital marketing world is Blockchain. Blockchain enables the ability for transactions to be made between two parties without the need for third-party verification. Just imagine how this impacts digital marketing!
Who doesn’t love Chipotle? Well back in 2015, the restaurant chain had a lot of cleaning up to do after their constant health safety scares regarding the food they were serving. Marketing was one of the most vital resources for Chipotle to harness and save back their reputation. Luckily with a solid digital marketing strategy they were able to recover from their health safety mishap. Read more on the incredible comeback story of Chipotle!
Need help with improving your digital marketing content or interested in learning what Robb Digital can do for you? Contact us today!