More than half of patients search online before they enter a medical practice. They want to do their research and discover the facts. If your practice is not a result of their searches, chances are they are not going to come to your medical practice. This is why medical SEO is profoundly important for improving your day-to-day business.
There are many factors that impact medical SEO and today we are here to explain 5 of the most important things that you should be aware of.
- Your medical SEO must be executed properly.
There must be a strategy behind your campaign and how you are optimizing your content. Essentially, it should be a custom strategy designed specifically for you, your practice, and your niche. This is why it is extremely important to hire a professional to help with your medical search engine optimization. As professionals in the SEO field for many years, we know how it is done. Learn more about our medical SEO approach here.
2. It takes time.
You will not rank number one overnight. Chances are, you will not rank number one in a few months. This is very important to keep in mind, and further emphasizes the fact that only the ongoing creation of content and optimization will improve your rankings. As a practice, you want to showcase your knowledge to your current and potential patients. Be the practice they can go to to find the answers to all of their questions. Create relevant content that is tailored to your niche and to your consumers. Be a thought leader and evoke trust from your audience. Search engines read your content and it must be original. Never copy and paste information from another source.
3. Measure your SEO results.
Optimizing search is an ongoing process. It is important to analyze which processes are working for you and which are not. If you see traffic beginning to decrease something needs to be resolved. If you notice that keyword rankings are improving you should continue to create content based around that keyword. Important key performance indicators to pay close attention to are:
- Click-through rate
- Organic traffic
- Bounce rate
- Pages per session
4. Use the right keywords.
Google keyword planner will help you improve your content with analytical data such as:
- Keyword search volume
- Keyword competition
- Potential keyword searches
There are other great tools out there that offer both free and paid subscriptions, including SEMRush, WordStreamAfter. Create your content focused around these keywords and make it seem natural. Your patients will recognize if your content is not authentic.
5. Create valuable content.
As noted above, it is important to constantly create content that resonates with your audience. This being said, you want Google to recognize and rank your content. Google often changes algorithms and how they rank content so it is important to be in the know. Constantly monitor and refine your content. What keywords seem to be working and what do not? What is the bounce rate of your site? What page are users landing on most often? These are all important data points to analyze and to improve upon.
It is time you optimize your medical SEO campaign. Contact the SEO experts at Solstice Digital Agency today to get started.