Why Choose Pay-Per-Click Advertising? The Basics of Pay Per Click Advertising Services

At Solstice Digital, we offer pay-per-click advertising services (PPC) alongside a bunch of other digital marketing techniques that help generate business. If you are new to the digital marketing world, you may be overwhelmed with the different strategies to help grow your business. Today we are going to alleviate some of this anxiety by breaking down the Who, What, Where, Why, and How of pay-per-click advertising.

What is PPC?

As mentioned above, PPC stands for pay-per-click, a very literal term meaning that an advertiser will be charged each time their ad is clicked on. At Solstice Digital we offer pay-per-click advertising services on multiple platforms, including Google, Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Bing. 

The most common type of PPC advertising is paid search ads — particularly Google Ads. By using Google ads, you are focusing your advertisements on select keywords that relate to your business and prompting them to show up in the sponsored section on the search engine’s results page. 

How are PPC ads created and implemented?

PPC ads are created using extensive keyword research and strategic planning. It is important to look at the keywords that relate to your business and organize them strategically based on the different ad campaigns you plan to implement. 

Another piece of your pay-per-click advertising strategy is a landing page. A landing page is a customized page on your website that ads lead directly to. These landing pages often have a direct call to action, contact form, and specific information pertaining to the ad campaign. This is an important tactic to accompany your PPC ads and really helps to generate business when used strategically. 

Where can you run PPC ads?

Our pay-per-click advertising services are available for both search engines and social. We offer Google ad campaigns, Bing ad campaigns, and Facebook ad campaigns to our clients. Each of the different types of ads has its own benefits. Depending on the type of business you have, and your target audience, different PPC advertising platforms can perform better.

Why should you utilize PPC ads? 

There are some major benefits to be reaped from PPC. Pay-per-click advertising is extremely targeted, in that it knows the perfect candidates to show your ads to based on different factors (location, keywords, interests, age, gender, language, etc.) PPC advertising also allows you to retarget previous visitors, reminding people who left your site to come back and finish the buying process. Pay-per-click ads are also very cost-effective since you only pay for the ad when it is actually clicked on. Lastly, pay-per-click advertising is trackable, and they work much faster than trying to rank organically — why wait!?

Who should you talk to about PPC?

Solstice Digital Agency is a New Jersey digital marketing agency, but we work with businesses across the United States. We offer all forms of digital marketing techniques including PPC, SEO, email marketing, web design, remarketing, display advertising, and social media management. We can take care of all of your PPC advertising needs and answer any further questions you may have about PPC or any of the other strategies we offer. 

Let us help you reach your solstice moment. Contact us today.

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