We Gave a Classic Organization a Modern Look

CLIENT

The Middlesex County Regional Chamber of Commerce

brings business, education, political, and community leaders together in the heart of NJ. It fosters networking, builds long-lasting relationships, and helps individuals grow in their careers and in their organizations. For over a hundred years, the Chamber has helped drive economic growth in and around the region, while continually providing an inclusive business community.

CHALLENGE

The Chamber came to Solstice Digital with a very dated website that in no WAY represented the professional, modern non-profit serving the business and greater community they have become. They were in need of a revamping, and they knew it. They sought us out to develop a website that offered a few new bells & whistles. A clean user experience, the ability for easy event signups, information for potential members to see the benefits of joining the organization, and a feature to view a brand new member directory were several of the features they were looking for.

SOLUTION

Our rockstar team of digital marketing specialists worked diligently and passionately to make this website reflect who the Chamber is in 2019 and beyond. We implemented a new searchable membership directory which members had been clamoring for, enabled functionality for events management, and streamlined the member & guest event signup process. Done and done.

This website was a passion project for Solstice Digital, but especially Tamara. She was a member of the Chamber back in 2002 when she had her first freelance business, Sage Cottage Marketing & Design, when the Chamber office was down in Cranbury. Both businesses have evolved and flourished in the time since.

The proof is in the pudding. Organic traffic immediately soared due to the WordPress CMS we used, not to mention the “masonry” of SEO we put in place before launch. And now, potential members, sponsors. and community members are inquiring, communicating, and thriving through use of this redesigned contact form on a regular basis.

SHOUTOUT

“Working with Solstice Digital was easy from the beginning. Tamara and her team are always available and were ready and enthusiastic to bring our vision to the web. It had been awhile since our site was updated and we knew what we wanted it to do but didn’t know exactly what that would look like. The Solstice Digital team not only had the technical know-how to make the site work the way we wanted it to, they asked the right questions and brought a marketing vision to the process that resulted in a site we love, that members are using, and prospective members are finding. A true win!”

–Lina Llona, President, Middlesex County Regional Chamber of Commerce

Before & After

Old MCRCC homepage
Brought a Classic Organization a Modern Look | MCRCC

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