Let’s face it, every individual in our country is dealing with the effects of the current pandemic our world is experiencing. If you are a business owner you are likely navigating the novel coronavirus in the best way you can. Luckily for you, as a business owner and individual, you’re not alone. Every single organization nationwide is currently dealing with the effects of COVID-19 just as individuals are. These are uncharted waters for most businesses.
Working to come up with the correct strategy for communicating with your customers is most likely a primary focus of yours. We are here for you, to help guide you in the right direction for communications during the COVID-19 crisis. We are here to offer our tips for the best marketing communication practices you can implement into your business.
Grasp the Current Situation
Before you begin to advise and educate your audience it is critical to educate yourself. Take some time to fully grasp the current situation. Understanding your local government advisories and how they may affect the functionality of your business is essential. Take some time to fully educate yourself about COVID-19 and how it is spread.
Also keep an eye on your audience and competitors. This will give you an idea of how to position yourself and allow you to create a safe but profitable way to service your customers. When marketing to your audience it is vital to…let your presence be calm and fluid. The media can often put pressure on your audience, don’t allow yourself to do the same. Be the voice of reason, communicate to your audience calmly and rationally. The last thing you want to convey to your customer right now is any reason to panic.
Strategize and Execute
Now, it is time to strategize and execute your plan. Using the above information you want to create a way to inform, comfort, and serve your customers. As of right now there is no timeline to this pandemic so the best thing you can do as a business owner is take it one day at a time. Just as you would do with adapting your marketing strategy to align with industry trends, be prepared to revise and edit your plan as new information becomes available.
Lastly, one of the best pieces of advice to share is to remain positive. This pandemic leaves a lot of individuals and businesses in the same position. It is now the time to work together to surpass this crisis. This pandemic will come to an end and we look forward to seeing our fellow businesses and everyday life return back to normal. For the time being continue to demonstrate safe practices, communicate with your audience, local government officials, and other local businesses to work together to grow and spread positivity during this time of uncertainty.
The team at Solstice Digital is here for you every step of the way! Contact us today with any questions you may have during this crisis. We will be sure to reach back out to assist you in navigating towards a solution. These are trying times for us all, but we will get through it together!