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The Importance of NJ Local SEO for Businesses

If you are a small local business, a larger corporation, a non-profit, or a company with multiple locations, it is important to note that having a website that has been properly optimized for local searches and keywords is vital to the overall visibility your organization.

In the rapidly evolving business environment, gone are the days when businesses can ignore their local SEO searches and continue to successfully drive their offline business. Research is indicating that every other Google search is local, thus, emphasizing the need for a business’ local SEO to be its highest priority. That being said, the strategies and tactics used for local SEO are entirely different from the process used for general SEO, and those differences are discussed in further detail in this “Global SEO vs Local SEO” blog.  At Solstice Digital, we encourage any businesses looking to improve its local SEO in NJ and other areas around the US where we serve clients to reach out to us. Our team has accumulated years of industry experience which allow us to thrive in the world of SEO, and in particular, local SEO. Here are just a few of the most important steps Solstice Digital follows when considering how to improve our client’s local visibility:

  • First and foremost, one of the most important steps is to claim and verify your “Google My Business” page
  • Complete thorough and detailed keyword research
  • Optimize the SEO tags and headers for a specific city/town/region etc.
  • Optimize the existing content or add new, fresh content specifically optimized for the location the client wants to target

Prior to the initial call with a new client, our team runs a detailed SEO audit of the business so we have a better understanding of what we are working with. SEO audits give us insight into what has been done on the site previously and historical data from Google Analytics about traffic and organic searches. With this information, we diagnose issues and use established techniques to improve the local SEO and visibility for the business. Following the SEO audit, we set up an initial client meeting to find out more about the business, what kind of business it is, its target audience, where it’s located, and much more. Our goal is to thoroughly understand our client so we can better satisfy the business objectives and implement the SEO changes based on local searches. 

As a local NJ SEO agency, the Solstice Digital team has what it takes to get the job done and transform a business website into one that is going to thrive through visibility, with the help of SEO. Our experience and expertise in the world of SEO makes us the best local SEO company for you and your business needs. If you or someone you know is a business owner, and in particular a business owner in the medical field, you may want to check out our “Local SEO for Doctors” blog.  

We encourage you to reach out to discover how our local NJ SEO company can increase your website traffic, brand awareness, and transform your site to be more mobile- and SEO-friendly. Furthermore, we can assist you in getting more positive reviews from satisfied customers, decrease the bounce rate on your site, and much more. Solstice Digital is here to help you!

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The Importance of NJ Local SEO for Business Owners

[/vc_wp_text][us_separator][vc_column_text]If you or someone you know is a local business owner, in particular a small local business owner, it is important to note that having a website that has been properly optimized for local searches and keywords is vital to the overall visibility and success of the business. In the rapidly evolving business environment, gone are the days where businesses can ignore their local SEO searches and still continue to successfully drive their offline business. Research is indicating that every other Google search is local, thus, emphasizing the need for a business’ local SEO research and implementation to be a high priority. With this being said, the strategies and tactics used for local SEO are entirely different from the process used for general SEO and those differences are discussed in further detail in this “Global SEO vs Local SEO” blog. At Robb Digital, we encourage any small businesses looking to improve their local SEO in NJ and the surrounding areas to reach out to us. Our team has accumulated years of industry experience that has allowed us to thrive in the world of SEO, and in particular, local SEO. Here are just a few of the most important steps Robb Digital follows when considering how to improve our  client’s local visibility:

  • First and foremost, one of the most important steps is to claim and verify your “Google My Business” page
  • Complete thorough and detailed keyword research
  • Optimize the SEO tags and headers for a specific city/town/region etc.
  • Optimize the existing content or add new, fresh content specifically optimized for the location the client wants to target

Prior to the initial call with the client our team likes to run a detailed SEO audit of the business so we have a better understanding of what we are working with. SEO audits give us insight into what has been done on the site previously and historical data from Google Analytics pertaining to traffic and organic searches. In knowing this information, our team can properly diagnose any issues and use our techniques and strategies to improve the business’ local SEO and visibility. Following the SEO audit, we like to set up an initial meeting with the client to find out more about their business, what kind of business it is, who their target audience is, where they are located, and much more. Our goal is to thoroughly understand the client so we can better satisfy the discussed business objectives and begin implementing the SEO changes based on the local searches. 

As a digital marketing agency, with particular strengths in being a local seo agency, the Robb Digital team has what it takes to get the job done and transform any business’ website into one that is going to thrive through visibility, with the help of SEO. Our experience and expertise in the world of SEO makes us the best local seo company for you and your business needs. If you or someone you know is a business owner, and in particular a business owner in the medical field, you may want to check out our “Local SEO for Doctors” blog, it is nothing short of a great read.

We encourage you to contact us today to discover how our NJ local SEO company and team can increase your website traffic, brand awareness, and transform your site to be more mobile and SEO friendly. Furthermore, we can assist you in getting more positive reviews from satisfied customers, decrease the bounce rate on your site, and much more! Robb Digital is here to help you![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

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