Influencer Marketing Before Instagram!

CLIENT

LifebankUSA

Back in the days before Instagram, the cord blood banking company LifebankUSA (a former division of Celgene), needed to obtain more social media awareness and website traffic. They currently were not capturing their audience and accumulating significant leads.  The end goal for our client was to ultimately expand upon their marketing list just enough so they could reach their niche target audience in a big way.

CHALLENGE

Purchasing marketing lists had become increasingly ineffective as the number of bounces, active email addresses and spam accounts can counteract the ability to actually reach the target audience. For this particular outreach, the target audience was pregnant mothers. To obtain a truly relevant list of user data we executed a strategic outreach to Mommy Influencers to reach a higher number of their potential clients.  

SOLUTION

The words “Influencer Marketing” didn’t exist yet, but Solstice Digital used the strategy for this client. Neither our agency nor the client realized how cutting edge our tactics were, and that an entire marketing industry would be built years later around working with “influencers” like we did with these Mommy Bloggers and Social Media Personalities.

  • 1,677 new user visits through referral traffic  
  • 359,457 impressions through 18 blogs and social shares in 2 months
  • 697 users subscribed to marketing list including: names, emails, and addresses
  • 693 new organic Facebook likes

The Results

The graph below represents the number of new users visiting our client’s website. Our campaign began on Oct 24th.
The graph above represents the number of new users visiting our client’s website. Our campaign began on Oct 24th.
The graph above represents the number of likes on Facebook. The highlighted fields represent organic likes.
The graph above represents the number of likes on Facebook. The highlighted fields represent organic likes.
Example Mommy blogger: Motherhood Redefined is a blog we used for this study. Created by Teri, a family & lifestyle blogger, who offers recipes, tips on parenting, travel and more!
Example Mommy blogger: Motherhood Redefined is a blog we used for this study. Created by Teri, a family & lifestyle blogger, who offers recipes, tips on parenting, travel and more!

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