There is no better way to kick off the new year than by taking a look at the hottest trends in digital marketing for 2019. It’s now time to sharpen up your digital marketing skills and prepare for the upcoming year. The digital world is constantly changing which makes keeping up with trends extremely important for marketers. Here are a few trends and innovations to look forward to in the digital marketing world as we enter the new year.
Artificial Intelligence (AI)
Artificial intelligence is definitely something marketers should become more familiar with within the new year. Leveraging AI effectively can help marketers understand consumer behaviors and patterns more thoroughly. AI drives customer segmentation, leads sales, and can improve customer service. Through personalization, artificial intelligence can help your business achieve its growth goals and gain leads.
Chatbots are a great way to interact with customers who visit your website. With AI improving, chatbots are able to hold a conversation with customers to answer many frequently asked questions just like a customer service representative would. Chatbots are a cheap investment and are expected to help businesses save $8 billion per year by 2022. Chatbots provide businesses with a number of benefits such as allowing 24-hour service, instant response rates, creating a good customer experience, answering simple and complex questions, etc. As AI continues to expand and improve, chatbots will continue to advance as well.
Improvements made to voice recognition have advanced voice searches by making them easier and faster for customers to use. Optimizing your website for voice searches can lead to more profits for your business. Combining SEO strategies with voice searches can also help optimize your website for local SEO rankings. Voice searches are usually longer than typed searches and more conversational. In 2019, digital marketers should emphasize creating more voice-command-friendly content and focus on long-tail SEO strategies to receive higher SEO rankings.
Accelerated Mobile Pages (AMP)
Search engines can drive a great amount of traffic to your site, especially through mobile devices. Google rankings are affected by a website’s loading time and bounce rates. Having a higher loading time and higher bounce rate can decrease your website’s Google ranking. Having an AMP page that loads in less than 0.5 seconds will create a lower bounce rate for your site. Adding a Progressive Web App (PWA) to your website complements AMP by improving loading time and user experience. Both AMP and PWA are something to think about as we enter the new year. AMP can improve your rank on Google searches, while PWA reduces the costs of building a mobile app and improves user experience.
Video remains at the top of content marketing and is an online trend that will continue to grow. Traditional content people would watch on their TV is now available at their fingertips through smartphones. Digital marketers should focus on creating live videos since it is one of the main drivers of the mobile internet video market. There are many ways you can apply live video to your business, such as hosting an event or launching a new product or service. Providing consumers with live videos over written content allows you to expand your audience reach and generate opportunities for your business.
A new year means new marketing strategies to look forward to! Keeping up with the 2019 trends is the best way to attract more customers and satisfy their needs. Our expert team is here to help you stay ahead of the 2019 trends. Contact Solstice Digital to help you improve your ranking and stay on top this year!