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Are Mobile Visitors Lost on Your Website?

A responsive website has a distinct advantage over a traditional non-responsive website. Non-responsive websites are difficult to navigate and do not create a positive user experience. If they do work on mobile devices, sometimes navigation is not easy and frustrates site visitors. Here are some items to keep in mind when building a mobile responsive site.

Over 58% of American adults own a smartphone and almost 60% of all website traffic is from mobile devices. These numbers have risen higher since 2020. If your website is not mobile-friendly, then more than half of your site visitors could be having a poor experience with your website and your brand. This means that visitors are not likely to find what they are looking for and their experience is unpleasant, and thus they won’t likely stay on your site.

Responsive sites are SEO-friendly – according to Google, responsive websites rank higher in search results because they provide a better user experience than sites that are not mobile-friendly.

Shopping Via Mobile Phone Continues to Rise

How many times have you been in a store and wanted to check a competing price? If the price is better, you may want to order it right then and there on your mobile phone. 80% of consumers regularly use their smartphones to shop online. And 70% of shoppers now use mobile phones while in stores during the holidays. Your products and services must be easy to view from a phone.

Social Media Increases Mobile Visitors

Over half of all social media consumption is done on mobile phones. This means that when links to your website are shared via social media, people will be viewing your website from mobile devices.

Solstice Digital Agency specializes in responsive website design. Every website we build is responsive and will look great on any device. Contact us today to schedule a free consultation.

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