Remarketing

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Bring Back Business with Remarketing!

There are a variety of different types and ways to implement paid advertising. Each way there are pros and cons; for example, some ways are expensive but happen to be good for brand awareness while others are affordable but may not get you the ROI, or return on investment, you are looking for. That being said, one of the most successful and often used forms of paid search advertising is known as “standard remarketing” or “retargeting.”

In the simplest terms, remarketing in digital marketing is the process of showing ads to consumers who have already visited your website or mobile app. It is common knowledge that consumers may not convert and produce business on their first visits to your website, and that’s okay. This is where online remarketing comes into play. Supplying advertisements to individuals who have previously visited your website gives them a subtle reminder that “yes, we have what you need and what you’re looking for” in the hope they will revisit the site at a later time and move further down the sales funnel. 

The beauty of remarketing in digital marketing is how creative you can get with it. As the business owner, you have the flexibility to choose what audience you want to target whether it be anybody who visits your website, only those who visited certain pages, or those who visited more than one page. The possibilities are endless, and you can make decisions based on your business objectives. Further, when serving advertisements through third party platforms, for example Facebook or Instagram, these platforms also give you many options when it comes to defining your target audience. Online remarketing can recapture all those individuals who have ever visited your website before and that is a very powerful thing.

Do You Want to Get Super Precise?

 If you are looking to get granular and more precise with your targeting, then online remarketing is clearly something your business should consider. You want to give the consumer as many opportunities as possible to return to your website and the sales funnel. Standard remarketing, when used correctly, produces higher engagement rates and conversions. Not only does remarketing produce positive results, but it’s also friendly to your bank account, consistently lower in cost compared to standard text advertising. 

At Solstice Digital, our team knows the importance and appreciates the beauty of remarketing in digital marketing. We are confident in our abilities to assess your current situation and make recommendations that have the potential to deliver maximum ROI. Not only does our team bring to the table years of relevant industry experience but we are also Google Partner and Google Ads certified, making us more than qualified to create high-performance online remarketing campaigns for you and your business. Solstice Digital begins by completing a detailed analysis of your business, which allows us to gain a deeper understanding of your company’s goals, the consumer behavior of your audience and its needs. Knowing this, we can make better business decisions about which type of online remarketing would best suit you and your business: standard, dynamic, video, remarketing for mobile apps and more. 

Contact us today to learn more about the trusted and qualified Solstice Digital team. We are ready to help you with any and all your online remarketing needs and look forward to helping you and your business improve your company’s conversion rate, reduce cost per impression, improve ROI, and do cost effective branding through remarketing.

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