SEO

Search Engine Optimization

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Keeping up with Google: AMP for Responsive Web Design and Better Mobile UX

Accelerated Mobile Pages (AMP) is a Google-backed project for a path to better user experience online, making sites load almost instantly on your mobile device. You may have noticed the AMP symbol (the lightning bolt, see below) on some search results when you search a term in Google on your phone. That AMP symbol tells …

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How to Measure SEO Performance

How to Measure SEO Performance

  Measuring SEO campaign effectiveness can help you gauge the accuracy of your campaign and collect data to improve its performance over time. There are three key indicators that should be considered when measuring SEO performance: rankings, traffic, and conversions. Rankings Keyword rankings are crucial to a successful SEO campaign. Studies show sites that get …

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A Guide To Writing Better Meta-Descriptions to Boost Your SEO Ranking

A Guide To Writing Better Meta-Descriptions to Boost Your SEO Ranking

Meta descriptions play a big role in search results. A meta description is the snippet of text below each link in search results. They also appear when people share content on websites and social media channels. They provide more information about a website to search engines and searches by describing the contents of a web …

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