Today, more and more businesses are finding success in social media advertising. With the abundance of benefits resulting from this tactic, it pays to optimize this type of marketing. To begin, social media advertising is user-generated content, so it delivers extremely relevant information to the consumer. Additionally, social media advertising is significantly less expensive compared to more traditional marketing tactics. Immediate results, low cost, and customized content for your customers seems like a no-brainer. The only catch is that certain platforms may work better than others for your type of business. Depending on your target audience and business structure, your advertisements will yield better results if you choose the right one. Keep reading to find out which platform is best for your business.
Facebook: If your main goal is to generate leads and boost your e-commerce, Facebook is the place to go. One of the most effective ways to market on Facebook is to run an ad that offers a promotion that then converts into a landing page with a lead magnet for the visitor to download. Out of all the social media platforms, Facebook has the largest percentage of users. However, those aged 25-34 use Facebook the most frequently. If this is your target audience, then Facebook is perfect for you; otherwise, you may want to keep reading. To learn more about Facebook advertising click here: The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]
Instagram: If Facebook does not fit your business needs, Instagram may! The demographic associated with Instagram is a little younger; those that are within the 18-29 range are heavy users. Instagram is all about engagement and photos; to be successful on this platform you must create engaging content that is aesthetically pleasing to the user. A brand that does a great job of Instagram marketing is Halo Top Creamery. They have successfully created a brand persona through their ice cream and all of their Instagram photos are captivating. Instagram is the best social media platform if you are looking to boost your brand image, if not keep looking! Learn more about how to market using Instagram here: The Complete Guide to Instagram Marketing
Twitter: If your goal is to better your customer service, look no further. Studies show that customers prefer to connect with businesses via social media. Twitter is a great place to connect with consumers and respond to any complaints they may have. As a platform known for its brevity and richness, it will be easy to have fluid and effective conversations with customers. Additionally, Twitter is a great place to market engaging, day-to-day advertisements. With daily trending topics and hashtags available on the homepage, you can promote your business with real-time content.
If Twitter sounds right for you and your business this article gives you step by step instructions on how to get started: How to Set Up Twitter Advertising to Build Awareness for Your Business
LinkedIn: Unlike the other platforms mentioned, LinkedIn is the best platform to utilize if you are a B2B marketer. In their article, The 6 Most Effective Types of Social Media Advertising in 2018, Big Commerce states that “the industries that see the greatest success with LinkedIn advertising include recruiters, secondary education, and high-end B2B products and services.” If your business falls into one of these categories, LinkedIn is the platform you should be using. There are three types of LinkedIn ads; Sponsored content, sponsored InMail, and Text Ads. Read more about how to integrate your ads into LinkedIn here: How to Advertise on LinkedIn.
Pinterest: If your line of business involves beauty products, home decor, DIY products, food, fashion, or art, Pinterest may be the best social media marketing tool for you. Pinterest’s user base is 81 percent female, “34% of users are between the ages of 18 – 29 and 28% are between 30 – 49.” Therefore, if your target market is female you will likely find success in marketing through Pinterest. The ability to reach women via Pinterest is incomparable to the rest of the platforms. To learn more about creating a Pinterest ad click here: Pinterest Ads: A Simple Guide to Set You Up For Success
Did you find a social media platform to market your business? If not, we can help. Contact us today for a free consultation.