Ah, the end of the week is here, and you know what that means–Solstice Digital has once again gathered some of the most helpful, informative blogs to keep your business up-to-date with all things digital. This week’s post will teach you how you can use your Facebook for PR needs and build backlinks using Google reverse image search. You’ll also learn about programmatic marketing, eCommerce SEO misconceptions, and the latest news in PPC.
How to Use Facebook as Your PR Engine
Facebook could be all you need when you’re looking to get company news out to the media, but don’t have the budget to do so. In this article, you’ll learn how you can save money and use Facebook for your public relations needs. Kissmetrics will teach you how Facebook can help you target the media, and benefit your business as a whole.
How to Use Reverse Image Search to Build 26% More Backlinks
Since backlinks are such a vital asset to any SEO strategy, there can never be too many methods to acquire them. In this blog, Neil Patel offers a new and relatively uncommon way to use Google reverse image search to build backlinks. Utilizing this method will not only place your company a step ahead of the competition, but it’ll also boost your SEO significantly.
The Digital Marketer’s Guide to Programmatic Marketing
Programmatic marketing is a way businesses can acquire advertising space automatically. It is becoming more and more prevalent in the world of digital marketing, however, the process is somewhat complicated and not commonly known to the everyday digital marketer. Because of this, QuickSprout has crafted a guide to provide you with all you should know about programmatic marketing.
6 of the Biggest Misconceptions About Ecommerce SEO
There is no doubt that marketers are encompassed with myths and false notions regarding what is right and wrong in their work. Specifically, eCommerce merchants and retailers have been led in the wrong direction far too many times. Check out this blog to identify the biggest misconceptions and find out the real truth about eCommerce SEO.
The Biggest Trends & Changes in PPC so Far in 2017
Itching to know about the latest updates in PPC? Thankfully, Search Engine Land has released a blog outlining the biggest PPC trends and updates since the start of 2017. This blog covers it all, from conversions and ads to tracking, shopping, and beyond.
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