the best of digital marketing from around the web

The Best of Digital Marketing From Around the Web 11-11-16

There is so much going on in the world of digital marketing and we have put together a list of what’s. This list includes blogs about the new ads in Facebook Messenger, new Snapchat filters, ways to create content your audience will love, a framework of how to create effective content, and how to write a successful email newsletter. Keep reading to find out more!

Ads in Facebook Messenger are officially here
As of November 8th, Facebook made it possible for marketers to turn their Message bots into ad bots. They have been testing sponsored messages since April 2016, and finally opening it up to all brands who use Messenger’s developer tools to manage their Messenger conversation. Read more to find out the logistics and guidelines of sponsored messages.

Snapchat copies two of Instagram’s features, adds World Lenses
Snapchat is adding two new features to rewind and making snaps in other people’s stories shareable just like Instagram. In addition, they added World Lenses where you can add filters to the background around you, but it is only available on the front camera lens.

5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love
There are many challenges for B2C Content Marketers such as producing engaging content and measuring content effectiveness. Small and mid-size business looking to take the challenge, here is a list of some key tips to help such as finding your audience and talking to them.

Topics Over Keywords: A Simple Framework for More Effective Content Creation
Content marketing has changed a lot over the past few years. A lot of it comes down to the constantly evolving search engine landscape and how people are discovering content. The search engine and the searcher are changing. With that being said, read more about the simple framework on how to create more effective content.

9 Places to Find Quality Email Newsletter Templates
Sending out email newsletters is a great way to get out information on certain sale or promotions or blog posts for your company. However, your email can get lost in an inbox. Email marketers have a lot to compete with to cut through the noise. Check out this guide to learn how to write, design, optimize and measure a successful email newsletter.

Contact Robb Digital Marketing today for a free business consultation on how you could build a strong Digital Marketing Strategy for your business.

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