The Robb Digital Marketing team is excited for today. Not only because it means the weekend is upon us, but because it means we get to share the “Best of Digital Marketing” blog to help you boost your business. We have uncovered 6 ways to use deadlines to push customers to take action, practices you should not use when writing a meta description, how to drive sales directly from Instagram, algorithm hacks to boost your organic reach on Facebook, and guidelines to make your website design successful.
Keep reading for the latest digital marketing news:
Attracting customers to your site isn’t going to generate an automatic conversion. Traffic without a sale or conversion is pretty much useless. Urgency produces conversions. Deadlines make people fear they may be missing out on something great. They will stay engaged in the sale or conversion because they do not want to pass up the potential opportunity. Therefore, harness the power of urgency and deadlines to get customers to take action quickly. This blog will explain the best 6 ways to use deadlines to get the results you want.
People often underestimate the use of meta descriptions and they are often a neglected part of SEO. The meta description has a big influence on your potential customers because they appear in the search engine page results under the link. Check out this blog to learn how to write the best meta descriptions and appeal to your customers so that they click on your site.
Social media can be huge for driving sales. Engagement through hashtags and photos can help you get a lot of followers, but you can use content to directly drive customers into your sales funnel to make a purchase. A study showed that 42% of people have purchased something because they saw it on social media. But how do you drive sales from just photos? Check out this blog to learn how to turn your Instagram posts into sales.
Facebook is the most popular social media platform out there. Due to the large number of users, Facebook is pushing advertising on the rest of us. As a result, you’ve probably started to notice a decline in your organic traffic content. Facebook has told marketers that organic reach will be declining and a need to buy ads will replace it. Use this blog to learn algorithm hacks to help you bring your organic reach back up.
Website design is not an easy thing to master. Your website needs to be appealing, but also make money. It’s a common mistake to focus on a design that looks good rather than one that maximizes conversion rates. Subtle mistakes can do a lot of damage and push people away. Fixing these mistakes can be tedious, but it is easy doable. This blog gives you 32 guidelines to use when creating your most efficient website design.
Robb Digital Marketing is eagerly waiting to help you build your business into the best it can be. Contact us today to learn more about how we can improve your digital marketing strategy and expand your business.