Happy New Year to our followers! Solstice Digital Agency is excited to be spending another year dedicated to bringing you the best blogs from around the web every week. As we conclude our first week of 2018, we take a look at 3 benefits of Facebook Analytics, the best practices for visual marketing on social media, how to create an Instagram to funnel customers and increase sales by storytelling, and signs it’s time for an email marketing makeover.
Facebook Analytics allows you to visualize your entire sales funnel, understand the lifetime value of users, and see how your organic and paid strategies intersect. The new feature on Facebook now gives you access to important funnel-related details. Not only will you have details of who is viewing and clicking on your site, but you can now see how many people are commenting on specific posts, downloading your app, adding items to the checkout cart, and even who is going back to the cart to buy items they saved for later. Read this blog to learn more about this handy tool.
A key step in funneling more customers via Instagram is integrating Shopify with your Instagram. This feature allows customers to buy items directly off of Instagram. Add a ‘Click to Shop’ link in your bio to direct users to your site. You can also try collaborating with influencers to gain impression and boost engagement. You can leverage influencers’ followers to bring awareness to your brand or products. Check out this blog to learn more helpful tips.
It’s important to remember that “success” in visual marketing doesn’t solely depend on photography or design skill, but how witty, crisp, and clear your message is. Try incorporating humor into posts that are in line with your professional image. Involve your audience in your posts by creating interactive quizzes, contests, and even carousels. Beyond looking aesthetically appealing, interactive pieces help strengthen your audience relationships in the long term.
Increase Sales by Mastering the Art of Storytelling
You will be able to boost your sales if you can get customers to connect with our stories. With simple steps, anyone can be a good storyteller. Identify the target audience of your story. Then, chose a ‘goal’ for the story, or a point you want the customer to walk away with. Emotions are a powerful way to drive sales, so try to get an emotional response from the customer– tell stories your readers can relate to. Lastly, create a platform that both you and customers can tell stories on.
It’s easy to create email campaigns to send out to a list of prospects, but it doesn’t always get the results you want. There may be signs it’s time to reevaluate your email marketing. If your email list isn’t growing as fast as it once did, try creating a new offer to get more people to join your list. You can also try starting an email marketing calendar if prospects don’t seem to be engaged with your message. If you’re sending out a blanket message to all of your subscribers– and getting little in terms of interaction back– try segmenting your list to target a certain audience.
Just like in 2017, Solstice Digital Agency is committed to helping you with all your digital marketing needs to give your company the boost it needs. For more information or help, contact Solstice Digital Agency today.