Check out our latest list of the best digital marketing content from around the web. This week’s list includes some great topics, including new Pinterest ad targeting tools, 7 free SEO tools, the importance of user-generated social media content, and much more.
Did you know that 55% of people use Pinterest for shopping? For this reason, Pinterest is an important piece of your marketing pie. The platform has launched three new tools that will help marketers reach existing and new consumers. This new Ads Manager features customer list targeting, visitor retargeting and lookalike targeting tools. Click the link above to learn how this new tool can help your business.
There are number of free SEO tools and plugins are available on the web today. Obviously, there are some larger tools available like Google Analytics, Google Search Console, Screaming Frog and Keyword Planner but with so many other options available, it’s always confusing to find the best tools for your website that are easy to use, time-savers and have free web extensions.
Localizing content on social media is a new trend many global brands are following nowadays. There are several benefits for brands who make an effort to localize their content on social media. By doing so, they can get more social media engagements by having more customer-focused and cultured-sensitive brand image in the mind of their customers.
What is the psychological trend social proof and why is it dominating digital marketing? Consumers trust other consumers, and companies are learning to embrace this fact by highlighting user-generated content on their websites and social media accounts. Try it for yourself by adding QR codes linked to product reviews in store or starting a social media campaign to share customer feedback.
Recently, Facebook has added audience restrictions option for broadcasters to limit the viewers for their live broadcasts. Until now, if you were broadcasting using Facebook Live, you were doing so publicly for anyone to see. The new restrictions are based on the location and the age of the audience which a broadcaster can control to a minimum and maximum numbers.